A Study On Consumer Behaviour Towards Durable Goods
Kim et al1 in their study on Cross Cultural Consumer Values Needs and 3. Bayus 1991 studied The consumer durable replacement buyer and found that replacements account for a substantial portion of the sale of consumer durables in the U S.
Pdf Consumer Behaviour Towards Durable Goods In Rural Areas Of Himachal Pradesh With Special Reference To Induction Stove
These can be consumable goods durable goods specialty goods or industrial goods.
A study on consumer behaviour towards durable goods. Impact of advertising is found on the consumer durables market. The study focuses mainly on the rural consumer behavior towards selected Fast Moving Consumer Goods FMCG but with the prevailing trend it is necessary to focus on the essence and emergence of. Objectives of the Study To study the factors that influences the purchasing pattern of consumer durable white goods and To analyze the satisfaction level and problems faced by customers on purchase of durable white goods.
The research is exploratory in nature and is hence descriptive. The purpose of this research work is to find out the consumer buying behaviour towards organized retail stores in erode district. To assess the behaviour level of different type of customers buying Durable Goods.
The researcher suggested that education plays an important role in shopping behaviour and higher income group respondents shop as and when they like. The aim of study consists of consumer sowning the durable or white goods under study mobile refrigerator and air-conditioners living in Tiruchirappalli city only. Business leaders of consumer durable white goods organizations know their importance of having ready to access timely accurate consistent information and data for the purpose of establishing.
Family influences on consumers. Perceived price significantly affects consumers purchase intentions towards electronic durable goods. Users behaviour is one the important area of the marketing management.
The research design used in this study is descriptive research design. Behaviour levels of the customers towards Durable Goods. It includes the study of what they buy why they buy it when they buy it where they buy it how often they buy it and how often they use it.
The result of the study shows that there was an effect of celebrity endorsement on consumer buying behaviour in durable and non- durable goods. Durable and durable goods in central region of India. As rapid socio-economic changes sweep across India the country is witnessing the creation of many new markets and a further expansion of the existing ones.
Rural Consumers prefer to buy durable goods. To identify what type of strategies are suitable for the company to reach the targeted customers. Their studies price to be one of the important factors which influence consumers decision to purchase electronic durable goods.
ABOUT THE STUDY This is a deep study of consumer behaviour for consumers choice brand to purchase a white goods through consumer survey. The study of consumer behaviour is the study of how individuals make decisions to spend their available resources time money effort on consumption related items. Perceived price significantly affects consumers attitude towards electronic durable goods.
This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. A Factorial Study of Consumer Buying Behaviour towards Durable Goods With Reference To Urban Working Women. Behavior of durable goods among consumers.
Results of replacement of automobiles indicate that early replacement buyers are more concerned with styling and image and less. Hence the researcher has made an attempt to study the consumer buying behaviour of durable goods and their awareness level in Tuticorin city. IntroductionProduct convey different meanings to different peopleconsumers from differing attachments to themUnique consumer product relationships develop specific to the individual and the situation but the nature of the product is also highly.
This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. The study provides insight and significant feedback from viewers of celebrity endorsed advertisement of non- durable and durable goods. The basic aim of this study is to find-out the impact of culture towards buyer behaviour.
Consumer buying behaviour has become an integral part of strategic market planning. What we buy how we buy where and when we buy in how much. The objective of this study is to get the feedback about consumer perception attitude and satisfaction at the retail stores.
We consume things of daily use we also consume and buy these products according to our needs preferences and buying power. Rural Marketing- A Study Of Consumer Behaviour. The said study has been selected with intention to know the various aspects of the users behaviour towards consumer durable.
A study on consumer behaviour of woman with special reference to durable goods in Coimbatore city has been conducted in Tamil Nadu. NEED AND IMPORTANCE OF THE STUDY Users behaviour is a study of users thinking and perception towards particular product. A Study on Rural Consumer Behaviour towards Consumer Durable Goods in India.
To study and analyse factors influencing consumer shopping behaviour on Durable Goods.
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